Objective
Mahalaxmi was looking to expand their online reach in the markets they serve. They were interested in growing both their organic presence and reaching their target markets through paid search campaigns.
Strategy
Organically, our team focused on both on-page and technical elements to help drive international traffic. From href-lang tags to site structure, we helped position the site for international SEO. Our team also helped consult on content strategies to further boost the site into various markets. From a paid search perspective, we cleaned up and restructured the existing campaigns, refined demographic targeting and expanded our campaigns into new markets.
Results
Mahalxmi saw tremendous organic growth across their markets. Within a 6 month period, 1st page rankings for the Indian market increased by 1400%, translating to increases in traffic and conversions. Canada, UAE and Australia also saw significant organic growth, up to 700%. On the paid search side, Mahalxmi's cost per acquisition decreased by 45% and at the same time engagement metrics like click-through rate increased.
